LUCY AIRD

Amazon  brand imagery

EMPLOYER / BRAND

Amazon


PHOTOGRAPHER

Maurice van der Meijs


PARTNER AGENCY

CREATIVE: VML
PROUCTION: KXRXT


MY ROLE

+ Art Direction

+ Image selections

+ Quality assurance

+ Shoot preparation: photographer, location, scenes, wardrobe & props selection

Working with VML at Amazon, we created and produced a stunning range of evergreen brand images that captures authentic, uplifting moments. The imagery now features across EMEA Amazon digital and print marketing collateral.


The photography elevates Amazon's brand storytelling so that it is more engaging, positive and emotive. From vibrant, cosy home environments to modern, inspiring work places, each photograph embodies a fresh, bold and energetic visual style.


Featuring a diverse cast in vibrant, colourful settings. These images beautifully showcase real people in real moments, creating meaningful connections with our target audience.


The result is a versatile collection of imagery that provides an inclusive and contemporary feel to our brand communications.

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