LUCY AIRD

Associate Creative Director, specialising in brand development & integrated marketing campaigns.

London-based creative with 17 years experience in advertising, marketing and corporate big tech, producing award-winning creative campaigns. 


Combining extensive creative expertise and strategic thinking,
I specialise in elevating brands and campaigns across all levels of the marketing funnel. 

Excels in delivering innovative and engaging creative solutions, that drive business results through a customer-first approach.


Consistently produces high-impact marketing assets across digital
and print channels, maintaining exceptional creative standards 
which engages with audiences. 

Skilled at leading internal and external creative teams, fostering an environment that inspires excellence, AI adoption and cultivates professional growth. 


Strong collaborative mindset and decisive problem-solving abilities, consistently delivering outstanding results that exceed expectations. 

APPLICATIONS

+ Adobe Firefly

+ Adobe Photoshop

+ Adobe InDesign

+ Adobe Illustrator

+ Figma

+ Sketch

+ Frame IO

+ Amazon Q

+ Microsoft Word

+ Microsoft PPT

+ Microsoft Excel

+ Monday.com / Asana

SKILLSET

+ Creative Direction

+ Art Direction

+ Graphic Design

+ Creative reviews 

+ Team Management

+ Leadership

+ AI creative production

DIGITAL

+ Responsive websites

+ Responsive emails

+ Landing pages

PRINT

+ Billboards

+ Posters

+ Full funnel marketing

+ Brand development

+ Integrated campaigns

+ Social campaigns

+ Evergreen content

+ Film / photo shoots

+ Virtual production

+ Microsites

+ Display banners

+ Social posts

+ Banners

+ Mailers

+ Ideation

+ Concepting

+ Key visuals

+ Retouching

+ Mentoring

+ Presenting

+ many more

+ Web banners

+ Infographics

+ AI apps


+ Leaflets

+ many more

AGENCY & In-House roles

+ Amazon

+ T&P

+ Adam & Eve Studios

+ RAPP

+ VML

+ MRM UK

+ TMW

+ Proximity

+ McCann

+ Oliver

+ WT

+ many more

BRANDS

+ Amazon

+ Aquafresh

+ Bank of Scotland

+ BBC

+ BT

+ Cazoo

+ Colgate

+ Disney

+ EE

+ GSK

+ Halifax

+ Ikea

+ Lloyds Bank

+ Microsoft

+ Samsung

+ Shell

+ Skoda

+ Subway

+ Superdrug

+ VW
+ many more

Awards

Purpose Awards 2022 Winner: Brand Led – Best Environmental Cause Campaign for IKEA at RAPP.


Cannes Lions 2021 Silver: Typography for IKEA Soffa Sans (Stage 2) at RAPP


DMA 2019 Gold: Best Design / Art Direction for IKEA Soffa Sans at Proximity London


DMA 2019 Gold: Best Use of Social Media for IKEA at Proximity London


DMA 2019 Bronze: Best Creative Solution for IKEA at Proximity London

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